Breaking Into the News: How to Capture Broadcasters' Attention

Breaking Into the News: How to Capture Broadcasters' Attention

Making your brand part of the news agenda involves both proactive and reactive PR strategies. So, how exactly do you get on the news? The answer isn’t simple, but understanding how to align your brand’s expertise with what broadcaster’s need is key. Here’s how you can position your brand to capture media attention and become a go-to source for news.

Leverage Your Brand’s Expertise

Every brand possesses unique knowledge and insights, making its spokespersons valuable assets for media coverage. Whether it’s a financial firm with deep expertise in tax matters or a green tech manufacturer with intricate knowledge of supply chains, your day-to-day operations offer valuable perspectives.

Consider this: your team might have conducted surveys revealing industry trends or consumer behaviours that are newsworthy. Use this insider knowledge to provide depth and context to both regional and national news stories.

Understand What’s Newsworthy

It’s crucial to recognise what broadcasters find valuable. While your internal knowledge might seem routine to you, it could be gold for news producers. An external perspective—one that understands the media landscape—can help identify which aspects of your expertise will make headlines.

For instance, if your brand has insights into complex legislation or unique industry challenges, ensure you’re presenting this in a way that aligns with current news themes. Your goal is to connect your knowledge with newsworthy topics that interest broadcasters.

Prepare Your Spokespeople

Having the right information is crucial, but so is having the right people to share it. Broadcasters seek engaging, relatable voices to enhance their stories. Ensure several members of your organization are prepared to speak on various topics—beyond just your CEO.

Consider training area managers for regional stories or department heads with specific insights. Diversity also matters; a range of voices can provide broader perspectives and attract media interest.

Use Case Studies to Enhance Stories

Real-life examples make stories more relatable and compelling. If your spokespeople can draw from actual cases or personal experiences, it adds another layer to the story and makes it more engaging for audiences.

For instance, a charity spokesperson might share real stories of individuals impacted by policy changes, while a manufacturer could discuss how supply chain issues affect other businesses. These case studies enrich the narrative and resonate more deeply with viewers.

Summary

To secure media coverage and stay relevant, align your expertise with the needs of broadcasters. At The Relations Group, we help brands navigate the media landscape, develop compelling case studies, and ensure your message reaches the right audience at the right time.

Want to see how we can help? Contact us to elevate your media strategy and make your brand newsworthy.